The Business of Copywriting

In this two-day workshop, we'll look exclusively at the commercial side-not the craft-of copywriting. It's all about raising the writer's commercial IQ, the ability to:

> find the "best" formats: ads, articles, speeches, websites....
> inspire trust in potential clients
> choose the payoff: money? Prestige? Creative freedom?
> sell copywriting services
> create airtight proposals
> manage time—a vital asset
> negotiate contracts-including price, scope, & deadline
> build a diversified writing portfolio.

The weekend will be hands-on: each participant will receive one-on-one coaching in the context of the group. We'll sidestep competition by leaving out client names and focusing on the principles of successful copywriting.

Find out more about our copywriting workshops.

1 comment:

  1. "Taking The Business of Copywriting course last year was a brilliant decision. The class was informative though informal, taught with an intuitive understanding of the medium and combined with fun role-plays and continual feedback. I left with a handy manual of insider tips: the principles of copywriting and how to apply them and find work. Highly recommended."


If you have taken this workshop, please send us your feedback here.