In this two-day workshop, we'll look exclusively at the commercial side-not the craft-of copywriting. It's all about raising the writer's commercial IQ, the ability to:
> find the "best" formats: ads, articles, speeches, websites....
> inspire trust in potential clients
> choose the payoff: money? Prestige? Creative freedom?
> sell copywriting services
> create airtight proposals
> manage time—a vital asset
> negotiate contracts-including price, scope, & deadline
> build a diversified writing portfolio.
The weekend will be hands-on: each participant will receive one-on-one coaching in the context of the group. We'll sidestep competition by leaving out client names and focusing on the principles of successful copywriting.
Find out more about our copywriting workshops.